From The Telegraph:

The logo, as it was meant to be seen, rather than at a 90 degree angle

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

Let's have a look, then:

Logo rotated

Hmmm.

According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.

Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

A rather unfortunate turn of phrase, all things considered. And it gets worse.

Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC.

“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”

It's not the column inches, it's what you do with them. This department needs taking in hand.